Endless Godheads | Jérôme Chazeix - Saturday 19th @ 18.30

Parallel to his performance project “We Make the City” in August 2015, Jérôme Chazeix, bangaloREsident@Jaaga, photographed masculine bearded men after he artistically decorated their bare torsos with jewellery, flowers and rangoli powder. This project - Endless Godheads - is the continuation of an earlier series begun in 2013: Zeix Lab - "Poudre Zeix" and "Zeix d´or".
 
"Chazeix’ extensive use of fetishising practices is never just a matter of affirmative adaptation and an obsessive repetition compulsion. Rather, he hijacks the omnipotent fetish apparatus of the fashion system. He not only makes use of commodities and images that the system generates but also, as a brand maker, conquers the production aspect. And he invites fellow protagonists to playfully exploit the opportunities this appropriation offers in order to transgress established patterns. Working with fetishism makes for a productive and reflective use of fetishised codes. For Chazeix, it signifies establishing and destabilising the fetish through an outrageously accumulative production."
-  Ursula Schöndeling, Katalog "10 Jahre ZEIX Berlin", Kunstverein Langenhagen, 2011